On January 12, CMC Distribution unveiled the company’s first series of locally-made mobile handsets under the brand-name Bluefone, which is aimed at the medium- to low-end market segment in Vietnam.
The five models are E151, E161, U121, U122 and U123 and vary in price from VND890,000 to VND1.3 million ($44.5 to $69.5). The products are assembled abroad and distributed nationwide through CMC Distribution’s network.
Of these, the U121 and U123 handset are being integrated with four SIM cards at a price of $44.5 each and the E161 is being integrated with three SIM cards at a price of $64.5.
Pham Hong Hai, general director of CMC Distribution, said the new phones benefited from mass and low-cost production from original equipment manufacturers in the world so as to provide local customers with a low price phone.
CMC Distribution is now also distributing Sony Ericsson mobile handset in Vietnam. With Bluefone handsets, CMC Distribution now joins domestic rivals such as ABTel company with QMobile handset and FPT with Fmobile who are competing for the medium- to low-end mobile market segments in Vietnam.
Source: VIR
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